I decided that my last “Promotion Notion” post had some fairly valuable information buried in a bit of a ramble, so I thought I’d revisit it with a breakdown of the information. Also- my stickers came and I have some things to talk about!
1. When making a promotional item consider the place you’re going to be promoting. If it’s an independent book store or other retail site ask THEM first if you can sell items other than your book. Some of them may say no. there are also laws regarding selling things at places that sell things, if you know what I mean. So the answer may be no. If you have tee-shirts or tote bags that you sell along with your book, this might be a good time to invest in some freebies. Also- never underestimate a drawing! Even if you can’t sell the shirts with your book cover on them consider bringing one as a drawing prize.
If you are attending a convention or a conference there are often freebie tables. That is where you want to leave items like book marks, post cards, stickers, pens, etc. If you have a table in the dealer’s room then that is where you want to have the higher ticket items like shirts, tote bags, and of course your book!
2. Don’t make too many items! We all want to think that we’ll be able to give away 100 or more postcards/business cards/book marks, but that is HIGHLY unlikely. For any given con you probably won’t need more than 40 freebies and about 25-30 of your other stock items, including your books. Things like tote bags and shirts should be limited to about 10. If you sell out- wonderful! If you are having items made through a service like Redbubble or Zazzle have postcards handy that include the web address of your store. And always link your store on your websites!
3. Consider OTHER items. It’s not all about bookmarks! At places like Oriental Trading Company you can get just about anything personalized! Everything from candy to cupcake wrappers. Find a theme that ties into your book or brand. Be aware though that with Oriental Trading Company there is A LOT to sort through and pay attention to the customer reviews. It’s not something you want to do at the last-minute in case you need to return the items for a refund or exchange them. You can also customize pretty much anything yourself by ordering stickers or labels from a printer like Vista Print and then sticking them on items yourself.
Now all this brings me around to the stickers I ordered from Vista Print. They are lovely! But I can tell you right now the mistake I made. I should have printed out my design to see how big the text was and how much negative space there was. I didn’t do that and now I could have made the text much larger! Always print out your design at home! 🙂